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An Aguilera & Associates Production
How to Market Products and Services to Baby Boomers and Seniors Seminar
Are you an Elder Care or Senior Service provider?
Do you provide a product or service for Seniors or Baby Boomers and want to learn how to effectively utilize the new technology to grow your business?
Daily, there are millions of Baby Boomers researching online for products or services for their parents, grandparents or themselves. Researching...retirement communities, in home care, health products, medical equipment, estate planning, recreation, health care, real estate, finance, etc. The Baby Boomer does the research and helps with the decision process.
* 17.5 million Seniors online.
* 180 million internet users seeking health info online.
* Over 2.2 million monthly searches for Home Care
* Over 2.2 million monthly searches for Nursing home
* Over 1.2 million monthly searches for Assisted Living
Howard Lau, Founder & CEO of Careminds.com
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Attend this full-day seminar and learn how to market your product or service to Baby Boomers and Seniors.
Attract clients and get referrals using powerful and effective online communication tools.
Friday March 26, 2010
9:00 AM to 4:00 PM
3590 North First Street
San Jose, CA
(registration below)
Social Media and Communication for Business
Learn how to create inbound marketing...attract clients and brand yourself.
 How to utilize Facebook, LinkedIn, and Twitter - each one in their own special way to find new clients...and for potential clients to find you!
How to connect with Baby Boomers and Seniors online....they are online and you may be missing a great opportunity to quickly and easily build your business.
 Blogs - should you use or not? ...are they worth your time or are other options better? - if so which?
Yelp - how to use to create awareness and attract new business - learn key do's and don'ts.
 A body motion (nonverbal) technique that creates trust and confidence and value in the minds of your audience.
 Discover the power and effectiveness of subconscious communication.
 Two dangerous words to avoid - these impact your confidence and the confidence in your message.
 Discover how to quickly create trust, rapport, and confidence - online and off-line.
And much more!
Special session on
Yelping Your Business
by Luther Lowe, Yelp Business Outreach Manager
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Learn about tools and resources (some are free) to help quickly and easily grow your business.
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The new frontier of Social Media is opening up the flood gates of communications. Come and learn the proper rules of engagement for business and learn to build a credible reputation in a transparent world.
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Date: Friday March 26, 2010
Location: 3590 North First Street San Jose, CA 95134
Time: 9:00 PM to 4:00 PM
Tuition: $98.37 -- tuition is $149 at the door if space is available. Register now to secure your seat and save.
Space is limited. Click here for online registration
Agenda:
9:00 am to 9:30 am - registration and networking
9:30 am to 11:55 am - presentations
11:55 am to 1:05 pm - lunch break (lunch not provided)
1:05 pm to 4 pm - presentations
Free parking.
An Aguilera & Associates Production
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Learn & Network!
Connect with industry professionals.
Listen to the experts talk about social media, marketing, and communications.
Presenters:
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Mike Aguilera
will be presenting on communication skills and baby boomer marketing.
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Mike Aguilera
Communication Expert
Aguilera & Associates
A Training and Production Company
Producer of the Silicon Valley Annual
Baby Boomer Senior Expo
Mike Aguilera is the CEO of Aguilera & Associates, a communication expert specializing in subconscious communication techniques and strategies. He is a speaker, author of ‘The Art of Networking’, and an executive coach. Mike has been a constant guest of radio and TV programs across the country. In addition, he has been invited to conduct over 1,000 international presentations and workshops at many major conventions, associations, and companies such as: Sun, Cisco, IBM, Netscape/AOL HP, PG&E, McDonald's Restaurant, Hilton Hotel, Lockheed, and Intel. Mike is a Certified Seminar Leader (CSL), a Certified Action Coach (CAS), and a Master practitioner in Neuro-Linguistic Programming (MNLP), which is an advanced communication system modeled after therapist. You can find out more about Mike by visiting his website at: http://www.MikeAguilera.com
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Luther Lowe
will be presenting on Yelping your business
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Luther Lowe
Yelp Business Outreach Manager
Luther Lowe joined Yelp in February 2008 and serves as the Business Outreach Manager. In this role, he works to educate local business owners about the valuable role they play on Yelp. He meets often with business owners across the country and works closely with the different divisions within Yelp to develop and execute products and best practices that speak to the needs of local businesses. Previously, Luther worked as a Special Assistant to retired 4-star General Wesley Clark.
Yelp is the leading social media platform specifically dedicated to connecting people with great local businesses. With over 30 million monthly unique visitors and 9 million reviews, it is the leading local review website in the U.S.
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Hilda Ramirez will be presenting on social media.
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Hilda Ramirez
President and Founder of Got2BSocial
Speaker, Social Media Specialist, Director of Business Development with an emphasis on marketing through education.
National Speaker & Panelist presenting seminars to groups ranging in size from 20 to 1,400.
Specializing in branding and maintaining customer loyalty.
"I have collaborated with Hilda on couple of projects. She has a deep understanding of dynamics of real estate business and the value of Social Media as a tool to grow one's business. She is a coach, leader, connector, and team player par excellence. I look forward to working with her on future projects and would strongly recommend her to anyone who needs help in integrating Social Media in his/her marketing strategy.”
-Shashank Shekhar, Founder & CEO, Arcus Lending Inc.
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Howard Lau will be presenting on the online Elder Care market
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Howard Lau
Howard Lau is founder and CEO of CareMinds.com, a website serving the needs of the eldercare community. Mr. Lau is also a Managing Director of East Gate Capital, a Silicon Valley based venture capital firm. Prior to his current responsibilities, Mr. Lau was Executive Vice President of SAP, founder of SAP Ventures, a founder of Concurro, Inc. and has held management positions at Oracle, Sun Microsystems and Accenture. Mr. Lau has a B.S. in Industrial Engineering from Stanford University.
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Save the Date!
Third Annual Baby Boomer Senior Expo
Saturday June 5, 2010
Santa Clara Convention Center
Statistics:
“The 50+market is America’s fastest growing market segment. Approximately 1.5 million people over the age of 50 live in the San Francisco Bay Area. The total net worth of people over 50 in the Bay Area is five times that of other Americans. Those 65+ enjoy twice the discretionary income of people 25 to 34.”
A little more about Baby Boomers…
77 million Americans who were 50 or older as of 2007 controlled 67% of the country's wealth. This group has $2.3 trillion in disposable income. Every 8 seconds, another Boomer turns 50.... 10,000 - 50 year olds are being created daily! Boomers can expect to live longer than any previous generation and the opportunity for services and products that will meet their future needs becomes apparent. Boomers are in a position to pay for such products and services. This group has money to spend. 50+ years old earn about $2 trillion annually and represent 50% of all discretionary spending.
Spending Power - $2.1 trillion a year of this unprecedented wealth on consumer goods and services.
$79 billion on home improvements last year alone. * They have $28 trillion in assets and control 67% of the nation’s wealth. * Is the most affluent consumer group that exists. * Account for over 40% of total consumer demand. * Average $24,000 in annual disposable income. * Control over 48% of all discretionary purchases that occur. * Own over 80% of all money in savings accounts. * Own 79% of America's financial assets. * Spend almost $2 Trillion on goods & services each year. * Own 62% of all large Wall Street investment accounts. * Over 70% are willing to try new brands.
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